don't fear the re...wind button.

I don't know why the television industry is so up in arms over the fact that DVR's will allow us to skip over the commercials. I think this fear is definitely misguided. I have found that I only remember to fast forward through the commercials if they annoy me. If they aren't annoying I don't even think about it. It's largely based on if they increase the volume by some huge amount because they think there's a chance I've left the room to evacuate my bladder or get a soda to refill it.

The key, though, is that the dvr also works to their advantage! I find myself repeatedly rewinding to catch some detail of a commercial I've missed. That, however, only works if they actual manage to interest me. You can't interest me if you annoy me first.